New EU Advertising Guidelines Proposed

MYOPIA, EUROPE - The European Union wants its television commercials cleaned up. Dissatisfied with the sometimes demeaning portrayal of women, as either stupid or sex-objects, the EU has proposed a law to ban all “sexist” ads.
From www.telegraph.co.uk:

Swedish MEP Eva-Britt Svensson urged Britain and other members to use existing equality, sexism and discrimination laws to control advertising.

She wants regulatory bodies set up to monitor ads and introduce a “zero-tolerance” policy against “sexist insults or degrading images”.

In a related story, Ms. Svensson has stated that she feels men in television commercials aren’t coming off as quite stupid enough. She doesn’t want men to be portrayed as stereotypically stupid, but realistically stupid.

Source: O. Handwasher and The Daily Telegraph

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